Opps!

Last night as I was getting ready to sleep, as my per usual, I grab a book or magazine to help me lull into dreamland. This particular moment I grab my latest issue of Marie Claire, and as I flip the FIRST pages…. my heart stops. That moment when my jaw drops and I see a full spread AD from Levi’s with a terrible, awful Photoshop BLUNDER.

Instantly I feel pain for the designer who messed up and might be getting ripped a new hole. Then I wonder how does this happen?
My first thought is – that AD AGENCY must be overwhelmed or understaffed (nice part of me) but then I come to find out that the agency in question was named “2011 Global Media Agency of the Year” So now, I question, how is it that someone is getting paid so much can’t seem to manage such a huge mistake. I’m flabbergasted yet at the same time thinking about sending my résumé to them. 🙂